Discover • Build • Grow
Missed calls are costing you jobs.
SME Engine answers your phone, books the work and gets you paid while you are on the tools. Built for New Zealand tradies.

Sound familiar?
“The phone rings while I am up on the roof. By the time I call back, they have gone to the next guy.”
“I do my quotes at 10pm. Half the time I forget to follow them up.”
“Invoicing is a Sunday night job. Half my customers still have not paid.”
“I never get around to asking for a review. Google does the talking for everyone but me.”

A day with SME Engine
Meet Jake. Jake is a builder in New Zealand. This is an example of a day with SME Engine doing the running around while he is on the tools. Jake is made up for this story.
- 7:00am
Jake is on the way to a re-roof. A new enquiry calls. The AI receptionist answers, takes the details and books a time. Jake sees it in the app at smoko.
- 11:30am
A quote from last week has gone quiet. SME Engine sends a follow up text. The customer replies yes.
- 2:00pm
His crew gets the next job by dispatch, with the address and notes ready to go.
- 5:30pm
Job done. A payment request goes out by text. The customer pays on their phone before Jake drives off.
- 7:30pm
A review request goes out on its own. Jake is home with his family, not chasing paperwork.
What you get
One system for the phone, the paperwork and the work. Here is what is in it.
AI receptionist
Answers your phone 24/7, takes the job details and books the job while you are on the roof.
Missed call text back
Sends a text the moment a call is missed, so no caller moves on to the next tradie.
WhatsApp calls
Your AI receptionist takes WhatsApp calls as well, not just phone calls.
Booking, scheduling and dispatch
Books the work, lines up your crew and sends the job out for you and your team.
Quote follow up
Quotes follow themselves up until the customer says yes or no.
Invoices and payments
Invoices go out by text and get paid from the customer's phone.
Review requests and replies
Sends a review request after each job and replies to Google reviews in your voice.
Mobile app
Run the whole business from the ute.
Smart QR codes
QR codes for the van, signs and flyers, with scan tracking.
Win back customers
Sends a 'time for a service' message to bring old customers back.
Creative studio
Make social posts, short videos and ads of your jobs.
Website that books jobs
A website that turns visitors into booked jobs.
Every job on a board
Tasks, lists and boards for each job, linked to the customer.
What it replaces
One system instead of a handful of separate tools you are paying for and stitching together.
Answering service
handled in SME Engine
Booking app
handled in SME Engine
Quoting app
handled in SME Engine
Invoicing reminders
handled in SME Engine
Review tool
handled in SME Engine
Website builder
handled in SME Engine
Social media tool
handled in SME Engine
Coming soon
Support tickets
Raise and track support tickets from inside your account.
Included on your plan at no extra cost when it arrives.
Want a hand choosing? Leave your details and we will call you.
Not sure which plan fits? Tell us a bit about your trade and your crew, and one of our team will call you back to talk it through.
Pick a plan
Start month to month on Starter or Growth. Pro has a 3 month minimum.
Starter
month to month
- CRM
- Pipeline
- Bookings
- One inbox
- Website
- Forms and funnels
- Missed call text back
- Instant lead reply
- Mobile app
Growth
month to month
- Everything in Starter
- Full automations
- Quote follow up
- Review requests
- Social planner
- Email campaigns
- Invoices and payments
- SME Brain download included
Pro
Best for tradies3 month minimum
- Everything in Growth
- Unlimited AI chat, voice and review replies
- SME Brain set up with our team
- Priority support
- Monthly check-in call
Best for tradies who want the AI receptionist on every call.
Quick Start Setup
$499 one-off. Our team sets up your account for you, so you do not have to.
NZ text messaging
Needs an inst8 account you sign up to directly, about US$47 a month.
Black Friday
27 to 30 November: 50% off your monthly plan for the first 3 months.
All plans. Quick Start Setup and usage are not discounted. Pro 3 month minimum still applies.
Questions tradies ask
- I am out on the tools all day. Can it really answer my phone?
- Yes. The AI receptionist answers every call, day or night, takes the job details and books the time.
- What about the jobs I already have on the go?
- Bring them in. Your bookings, quotes and invoices live in one place, and your crew get what they need on their phones.
- Does it work for just one trade?
- It is built for builders, plumbers, electricians, landscapers, painters and roofers. Solo or with a crew.
- How fast can I get going?
- Start today. Or let our team set it up for you with Quick Start Setup.
- Is my customer data safe?
- Your account is yours. Your customer details stay in your account, not shared around.
- Do I have to set it up myself?
- No. Quick Start Setup is a $499 one-off. Our team sets up your account for you, so you can stay on the tools.
Stop missing calls. Start booking jobs.
See the plans, or have a free discovery chat about how SME Engine fits your trade and your crew.